Gatekeepers 

- Gatekeeping is the process through which information is filtered for dissemination, whether for publication, broadcasting, the Internet, or some other mode of communication

News values

- are general guidelines or criteria which determine how much prominence a media outlet gives a news story.

Hard news

- is the kind of fast-paced news that usually appears on the front page of newspapers. Stories that fall under the umbrella of hard news often deal with topics like business, politics and international news.

Soft news

- Soft news is defined as information that is primarily entertaining or personally useful

Convergence

- is the interlinking of computing and other information technologies, media content, media companies and communication networks

Synergy

- is when the interaction of two or more forces working together creates a greater effect than the sum of their individual efforts.

Intertextuality

- Intertextuality is the shaping of a text's meaning by another text.

hyperbole- Hyperbole is the use of exaggeration as a rhetorical device or figure of speech

The audience of The Sun

Approximately on-third of The Sun readers are in the ABC1 socio-economic group, and two thirds are in groups C2 to E.

Around 25 per cent of readers are aged 15 to 35, and 75 per cent are 35 and over.

Nearly 60 per cent of readers are male.

The majority of the audience for The Sun is made up from males , aged 3 and over, and in the lower socio-economic groups.