reception theory

 Reception Theory

 • The reception theory is when the director/producer constructs a text in which there is a meaning or message encoded. The meaning of the text lies with the audience. It allows the audience to come up with their own thoughts and feelings on how they want to accept the text, although meaning needs to be displayed throughout, through dialogue from characters or actions.

 It considered how texts were encoded with the intentions and meanings or the directors/producers then how it was decoded/ understood by the audience. 

 It suggests that the intentions when a text are constructed with a meaning or message they are wished to convey to the audience. However, some audiences will correctly decode this and understand the original intentions or reject/ misunderstand the original message

 Stuart hall argues that all media appears to reflect reality when in fact it actually constructs it. Theoretically, he addresses issues within how people perceive media texts. Where a dominant ideology is mostly adopted by audiences. He identified three types of audiences reading messages-

  1) Dominant/ preferred reading 

  2) Negotiated reading 

  3) Oppositional reading